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The key to using video email is the animation like the one above that runs immediately when the recipient opens the email. The national average click throughs, according to Constant Contact, is 8.9%. My average click through using the animation as the call to action (or to click) is 45%. What will that mean for sales conversions?
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The fact is, you only have a few seconds to keep their attention, and get your message across to the recipient of the email. The email needs to grab the recipient immediately. If you are serious about creating an effective email marketing strategy you need to begin with "safe subscribe" email service. I have looked at a bunch of them and have found the best to be Constant Contact. They offer everything you need, even if this is new to you, to get started. They can handle all the graphics and links to make your emails cutting edge. And to make it easy, they give you a 60 Day Free Trial. |
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